Last week I began working with a new client, an executive search recruitment company called GrassGreener Group. Among other things, I’ll be writing marketing material, managing their blog and optimizing their website for the search engines. What do I know about recruitment consulting? As ...
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It’s common practice these days for business owners to hire someone to install a customized blog, only to let the finished product languish as the struggle to create new content is realized. My solution is to provide, not just a blog installation and setup service, but also ongoing management a...
Continue reading ...In Lewis Carroll’s novel, “Through the Looking Glass”, the Red Queen tells Alice that in the Looking Glass world “it takes all the running you can do, to keep in the same place”. Although most commonly applied to evolutionary theory, the ‘Red Queen Effect’ is a fitting allegory to des...
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