The perfect promo email is the one that all your subscribers want to open, and that contains the right words to convince 100% of your readers to click the link within. Sorry to disappoint you, but I don’t know how to accomplish this and, I suspect, neither does anyone else. Unless you h...
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If you’ve ever tried your hand at outsourcing then you’d be forgiven for wondering what the fuss is about. Although it’s often described as a productivity solution that will free up your time for more important things, the reality is usually a time sucking headache as you struggle to find r...
Continue reading ...Why is my blog about Internet Marketing and Narcolepsy? Simply because these are two elements that have a huge impact on my life. Internet Marketing is how I, my wife and my younger sister earn a living. Narcolepsy, which I developed at the age of 18, does its best to negatively impact on my Inte...
Continue reading ...Pointing an accusing finger at the successful internet marketers - commonly referred to as the “Gurus” (it’s more accurate to use the label of “celebrity” but, for the sake of simplicity, I’ll stick with “Guru”) - is not exactly an original topic, but I’ve got a fresh angle from wh...
Continue reading ...Since I’m about to brand myself as an Internet Marketing heretic, I can’t exclude the possibility that I may shortly find myself bundled into an unmarked van, never to be heard from again. In case this does turn out to be the last article that I ever write, I hope you’ll take what you’re abo...
Continue reading ...“But all the clocks in the city Began to whirr and chime: 'O let not Time deceive you, You cannot conquer Time.” The above verse marks the point at which W.H. Auden’s poem abandons sentiment and proclaims the inevitable, destructive, march of time. This is something which internet mar...
Continue reading ...You can couple the title with “Facts are sacred…” or “Truth prevails where…” whichever you prefer. Either way, everyone should be free to share their opinion, as long as they don’t object to having their ideas challenged and they have the humility to be willing to change their position...
Continue reading ...In this article I’m turning my attention to the peddlers of the pseudo-scientific, quasi-religious, quantum quackery, that is The Law of Attraction. Clearly I’m not going to be making any attempt to be of objective in this discussion but, to be fair, since a recent film raised awareness of th...
Continue reading ...New Internet Marketers are renowned for being tight with their money. It’s good to be careful with your expenditure but if it’s to the point of hosting your website on an advert supported service or trying to subsist on nothing but pop-tarts, then you’re taking it too far. When you’ve go...
Continue reading ...In Lewis Carroll’s novel, “Through the Looking Glass”, the Red Queen tells Alice that in the Looking Glass world “it takes all the running you can do, to keep in the same place”. Although most commonly applied to evolutionary theory, the ‘Red Queen Effect’ is a fitting allegory to des...
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